Social Media Release

Two key considerations

• Socializing news
• Giving bloggers what they want (no hype, no "story," lots of links)

Original SMR Template from Shift Communications

Updated version here

Site dedicated to the SMR: socialmediarelease.org

How To Write SMPRs by Brian Solis.pdf

The Definitive Guide to Social Media Releases by Brian Solis (Feb. 2008)

Top 5 Principles of the Social Media News Release by Todd Defren

Good intro and analysis: Social Media News Releases (SMNR's) Are Absolutely Worthless

Storyboarding: Another View on How to Use the Social Media News Release by Kami Huyse and Geoff Livingston

SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?  by TechCrunch/Brian Solis

Pitching Bloggers

Example of a Great PR Pitch

Samples 

Ford

Intel

MindTouch